By comparison, in August 2021, free Android apps on Amazon Appstore were roughly 78 percent, while paid apps accounted for a share of 21.7 percent of the total apps available in the store.Īpp publishers and developers have several possible strategies available when it comes to generating revenues from their audience interactions. The number of free apps on the Google Play Store and the Apple Store alike has been consistently higher than the number of paid apps. As of December 2021, 97 percent of apps in the Google Play app store were freely available.
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